People. Purpose.
Profits. Play.

How do you lead for success? By getting your team to Love Work. In Love Work, by Anytime Fitness co-founders Chuck Runyon and Dave Mortensen, you’ll discover the four pillars of leadership Chuck and Dave have used to build a high-engagement, high-performance culture, and how to unlock the same cultural potential in your organization.

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  • If anyone has the magic formula for high performance, it’s Chuck and Dave. And it’s all laid out in these pages.

    Michael Solberg,

    President & CEO, Bell Bank

  • Anytime Fitness is one of the fastest growing franchisors in their industry, and this book shows why. Quite simply, Chuck and Dave know what makes people tick and how to inspire any organization to perform at the highest level.

    Robert Cresanti,

    President, International Franchise Association

  • The culture that Chuck and Dave have built is astonishing…If you’re a leader who wants to grow your business by growing your people, then you need to absorb every word of this book.

    John R. DiJulius III,

    Author of The Customer Service Revolution 

Starting one business is hard enough. Try starting 3,000+. That’s what thousands of Anytime Fitness and Waxing the City owners have done, and done successfully, by following the leadership principles of Anytime Fitness co-founders Chuck Runyon and Dave Mortensen. Chuck and Dave have created a vision of leadership that helps business owners maximize the potential of their organization, by teaching them to put culture first. So what’s the secret to their success? They call it the 4Ps.

People. Purpose. Profits. Play.

Chuck and Dave know that for any business to reach its full potential, it must devote time to developing itself in each of these four areas. In Love Work, you’ll discover how Chuck and Dave came to this realization, how you can both diagnose where your company is falling short, and how you can apply their actionable advice for how to improve.

Love Work is an honest account of what it’s like to take a business from a few thousand square feet to a global footprint. Inside you’ll hear not only Chuck and Dave talk about their proudest moments, biggest failures and fears, but also from franchise owners, professionals no different from yourselves, who decided to Love Work, and who found their business, physical, mental, and financial health all the better for having done so.

So are you ready to turn your business around? Here’s your first lesson: culture is strategy, and strategy is culture. Grab your copy of Love Work to learn more.

Proceeds will benefit the HeartFirst Charitable Foundation® – the official charitable giving program of Anytime Fitness. It’s a first-of-its-kind effort designed to help military veterans open and own their own gyms while providing employment opportunities for fellow veterans.

Learn more about HeartFirst, or make a donation ➝

Get to work.

To turn advice into action, you need the tools Chuck and Dave talked about in Love Work to bring the 4Ps to your business. Here they are, including:

  • 36 Questions
  • Drawing People Out
  • Life Values Checklist
  • Creating a Customer Manifesto
  • SWOT Analysis

Your Love Work Resources

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The More the Merrier. Exclusive Benefits for Bulk Purchases.

Copies Reward
10 Ask Chuck and Dave (via email) your pressing business question.
50 Ask Chuck and Dave (via email) your three most pressing business questions.
100 Enjoy a one-hour business coaching call (Skype) with Chuck or Dave.
250 Spend a half-day with Chuck and Dave at our Self-Esteem Brands HQ.
500 Chuck or Dave will visit your organization for a keynote speech.
750 Spend a day with Chuck and Dave at Self-Esteem Brands HQ and enjoy dinner at one of their homes.
1000 Chuck or Dave will visit your organization for a full-day working session.

For More Information, Email Us

Join our passionate and purposeful team

If you’ve made it this far, we think you may share in our business philosophy: why just make a living when you could make a difference? The franchisees and staff of Anytime Fitness and Waxing the City go to work every day to do just that. If you share that passion, we want you to join our team, because when you work with others who Love Work, anything is possible. Find out more below.

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